theKarma
"Do your job in the best way possible without binding your labor to material remuneration."
The name originates from a fascination with Indian philosophy, which coincided in time with the desire to test, as far as possible, without attracting any investments and administrative resources (the so-called "connections") in an unfamiliar market to build the so-called "business", that is, a source of income.
Who we are?
theKarma are two people with technical and commercial competencies.
We are at the origins of wifi marketing in the Russian Federation. When we started, there were only 4 companies involved in wifi-authorization in the world. In early 2013, we connected the first objects, Baga bar and Oki-Doki on Novokuznetskaya. By the beginning of 2020, more than 1700 objects in the Russian Federation, the CIS and abroad were working on our software.
"Expect the best, prepare the worst, capitalize on what comes"
"You don't close a sale, you open a relationship if you want to build a long-term successful enterprise"
"Obstacles can't stop you, problems can't stop you, most of all other people can't stop you, only you can stop you"
Why choose us?
We have been working in the field of Wi-Fi marketing since the very beginning of 2013, that is, for 11 years
PredictabilityAt the beginning of 2020, we decided to put the source code of our software in the public domain. This means that if you have the skills, you have the opportunity to start your "karma" and "refine" it to meet your needs.
APIWi-fi is a rather specific area of IT, the study of which can take quite a lot of time. You can use our experience in this field to integrate this data source into your CRM or other platform quickly enough. The main ones are the authorization API and dashboard API.
Full compliance with marketThe functionality completely covers all the basic requirements for Wi-Fi networks to comply with the laws of the Russian Federation, as well as marketing needs for generating leads for their activity, whether it's a video, a situational banner, a survey or page promotion on social networks.
Personal approachAny contact to us, whether it is a client, partner, integrator or software developer, any letter, call or contact is considered individually. We have never given an advertisement anywhere; everyone who works with us addresses on the recommendation of those who already know us. Depth, in our opinion, is more important than quantity.
Proven SolutionOur software was developed as a marketing wi-fi platform even before the introduction of the law "On Wi-fi deanonymization
IndependenceWe initially relied only on our knowledge, skills and experience. We have never been engaged in the search for investors, and all we have come to is the result of our work only. Now it gives us freedom of choice in which projects to participate, and in which not.
https://www.scaleway.com/en/blog/how-to-monetize-your-open-source-project/We are often asked why did you become open-source?
The short and simple answer is yes, because no one can figure out how code actually works! And even if person "dive deep", it will be very difficult to refine further due to a lack of understanding of what grew out of what. And at one fine moment he will give up everything, due to nervous tension. It's like putting on someone else's skin and wearing it, taking care of it - you still have the feeling that it's not yours. And even money won't help, it will only prolong the agony. By the way, this is also a response to the frequent misunderstanding of "business", why it is easier to write code again than to modify what is already 95% written. Because then at least there is a chance that the product will live and develop.
Returning to open-source, they began to write us many letters from different countries of the world asking us to explain what and how it works there, and in fact, what was supposed to simplify, actually complicated it - and began to take up a significant amount of time, and 90% are just engineers and programmers interested in technology; trying to make a little income at 1-2 restaurants/hotels, nothing more, may be a big deal.
In 2021, we removed the code from GitHub and now we provide the solution on a commercial basis, and only to those who are truly interested, and so that the time spent setting up servers and explaining the capabilities and limitations of the technology is paid for and not wasted. And we don't leave these people to their fate, but walk alongside them. In fact, this is beneficial for both us and our partners. In fact, this is the case with any mass-produced open-source product.
The short and simple answer is yes, because no one can figure out how code actually works! And even if person "dive deep", it will be very difficult to refine further due to a lack of understanding of what grew out of what. And at one fine moment he will give up everything, due to nervous tension. It's like putting on someone else's skin and wearing it, taking care of it - you still have the feeling that it's not yours. And even money won't help, it will only prolong the agony. By the way, this is also a response to the frequent misunderstanding of "business", why it is easier to write code again than to modify what is already 95% written. Because then at least there is a chance that the product will live and develop.
Returning to open-source, they began to write us many letters from different countries of the world asking us to explain what and how it works there, and in fact, what was supposed to simplify, actually complicated it - and began to take up a significant amount of time, and 90% are just engineers and programmers interested in technology; trying to make a little income at 1-2 restaurants/hotels, nothing more, may be a big deal.
In 2021, we removed the code from GitHub and now we provide the solution on a commercial basis, and only to those who are truly interested, and so that the time spent setting up servers and explaining the capabilities and limitations of the technology is paid for and not wasted. And we don't leave these people to their fate, but walk alongside them. In fact, this is beneficial for both us and our partners. In fact, this is the case with any mass-produced open-source product.
The Innovators:
How a Group of Geniuses, and Geeks Created the Digital Revolution
What we are doing?
Our professional competencies lies in next three main fields
Wi-Fi identification / Social Wi-Fi login
Wi-Fi authorization / Wi-Fi Login
The classic version of obtaining Wi-fi in accordance with the law of the Russian Federation, by phone number, as well as its marketing varieties, through social networks, showing a video, conducting a survey, with a half-redirected redirect to a site or page on a social network.
The classic version of obtaining Wi-fi in accordance with the law of the Russian Federation, by phone number, as well as its marketing varieties, through social networks, showing a video, conducting a survey, with a half-redirected redirect to a site or page on a social network.
Wi-Fi sniiffer/ radar / snare / sensor
The recent use of wi-fi technology, which involves "listening" to air for packets sent by devices that contain a unique physical identifier for the device, the MAC address. The MAC addresses collected in this way are sent to advertising platforms (Yandex.Audiences, myTarget), where they acquire the form of audience segments where contextual advertising can be displayed.
Technical and Commercial
For 7 years, I had a chance to see quite a lot of different approaches to wifi, its monetization methods and promotion technologies, as well as its connection with other data sources, such as face recognition, car numbers, Bluetooth, digital signage by cash terminals, loyalty programs, etc. in different areas of business. Accordingly, we can share experience, for example by phone (for free), and by participating in the project (for example, build a sales department or deploy a stand-alone server to collect wifi analytics).
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